Social Media Tips for Instagram: As an IG Business Owners, Have Something to Show or Share. If you want to be worth following, there has to be some “there” there. You have to have some substance to your profile.  

Your best followers will be people who take the time to check out your profile before following you. They’ll want to see that there’s something worth following.

Make sure you have all of the following:

A complete profile: Fill in every field that applies to you. On most social networks you should try to make your bio clear and attractive, or tell a story. Intrigue visitors into following you. Also, have an attractive, close up head shot (preferably shot by a professional) and a relevant cover image.

A valuable feed: Make sure your feed is always showing recently-shared, valuable content. Some careful users will browse a little way down your feed to makes sure your active and that they won’t be getting junk if they follow you. For social networks that allow a pinned post (a post that stays “sticky” at the top of your feed), make sure you always have your latest, most valuable piece of content pinned.

Next, “be active and engaged” and this is the number one tip anyone gives in any social media tip post, but it really is critical to building a valuable following of real people.

Social media users are tired of link feeds. Commenting on and resharing the posts of others quickly demonstrates that you’re not a bot, and that you’re present on the network.

Whenever possible, don’t just re-share someone else’s post, but add a remark as to why you’re sharing it, and tag the original poster. 
Being active in the social threads of others, especially influencers, also exposes your value to new people, and can gain you followers also.

The hardest truth about social media is that no matter how popular you become, if you stop posting and engaging you’ll be forgotten in no time.

You’ve got to maintain a regular presence, but you also don’t want to overdo it.

There is no hard rule of thumb for posting frequency, but generally post less frequently on networks where the newsfeed is heavily controlled by an algorithm (Instagram, Facebook, LinkedIn) and more frequently where it’s more “real time” (Twitter). The pace of gaining new followers tends to rise and fall with the ebb and flow of ones posting regularity.


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