Dear Business Owners, 
It’s important that your business account on Instagram be separate from your personal one. Remember that marketing is all about the audience and not about you, so selfies and snapshots of your personal life, should stay personal as much as possible. They’re not relevant to your customers and won’t necessarily get you sales!

So here’s a brief on how to optimize your Business Instagram presence for greater customer appeal.

1. Include a Link to Boost Traffic to Your Site: Always include the link to your online shop or a targeted landing page in your Bio. Don’t have a website? Contact us today and get a basic one for a little token.

2. Stay Recognizable with a Consistent Name and Photo/Logo: Choose an Instagram name that’s the same as, or related to, your business’s name across other social media channels. Keep your profile image consistent as well. 

3. Include an Interesting Bio That Hooks Followers: Include your business name and a concise description of what you actually do. Convince them of the value and content you’ll add to their feeds.

You can always change your bio to promote your latest campaign, sale, or launch. And, again, don’t forget a link to your website! Thanks for Reading.

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