Here are four reasons you need a social media calendar:
1. Create Order:
You probably have loads of ideas for social posts rushing in your mind but developing them and posting effectively is impossible without introducing order.
That’s exactly what a social media calendar does.
2. Saves You Time:
The time savings offered by a social media calendar shouldn’t be ignored. Having visibility of notable dates/events across a whole month will help you plan effectively. It can be saddening getting on your social media to post and realise you’ve missed a huge opportunity to get involved with Valentine’s Day Sales for example.
3. Avoids Excuses:
If you know what needs to be posted when and where, it should happen. Social media calendars hold people and strategies accountable and make it far easier to encourage effort.
4. Measures Your Strategy:
Being able to track how you planned a successful or an unsuccessful social media campaign is gold dust.
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