Learning Everything About Your Audience is key towards Growing Your Social Media Presence or Improving Your Social Media Marketing Strategy.
Step 2: Learning Everything About Your Audience
Are you looking to Improve Your Social Media Marketing Strategy? Then consider Learning Everything About Your Audience.
It’s important you engage in social media listening, as you create your business strategy in order not to miss out on mountains of actionable insights from real people who are actively talking about you or your industry online.
Here’s how to start listening and build your understanding of your audience and their needs.
Create audience personas:
When you know who your audience is and what they want to see on social, it will help you create content that they will like, comment on, and share.
This knowledge will also help with planning how to develop your social media fans into customers for your business.
For example, a retail business can create different personas based on demographics, buying motivations/objections, and the emotional needs of each type of customer.
Personas will also strengthen your marketing tactics. Luxury buyers, for example, might not respond to Facebook ads with sales.
But they might respond to Facebook ads with exclusive in-store events to be the first to see a new line of clothing.
Personas provide the customer insights you need to create ads that speak to the real desires of your buyers.
Collect real-world data:
Don’t assume anything. Social media analytics can help provide valuable information about who your followers are, where they live, and how they interact with your business on social.
These insights will help you to improve your strategy and better target your ads.
Why not get started with learning all you can about your audience online.
Click to Get our Social Media Marketing Strategy Power Point Template HERE, which will help you easily put together a Winning Strategy (Price: N1,000 only).
Thanks for reading and you’re on your way to Grow Your Social Media Presence
Watch out for STEP 3: Research the competition.
Click Here for Step 1: Set social media marketing goals that align to business objectives
Need help with managing your Social Media Accounts so you can Save Time from doing it yourself and Save Money as you focus on more business development? CLICK HERE to view our Social Media Management Plans.
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