Most marketers make the mistake of describing their product too literally; they tell you facts about the product and hype those facts up as a way to increase sales. However, it’s psychologically more powerful to describe the benefits of the product, rather than the product itself; this makes your description more experiential in nature, giving people a mental foothold to imagine using the product.

For example, if you’re describing a refrigerator, don’t describe it as “capable of faster cooling.” Instead, spin it as “cools food faster to reduce bacteria growth.” You need to show people how your product is going to change their lives for the better, and not just what the product is, if you want to make a convincing argument for its purchase. Read the Original Article Here

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