How to Conduct a Social Media Audit

Learning How to Conduct a Social Media Audit in a few steps will help you assess how well your current social media use works for you. This is the fourth step in our Series of Social Media Marketing Strategy.

You should start by evaluating your current efforts.

If you’re already using social media tools, you need to take a step back and look at what you’ve already achieved.

Sincerely ask yourself these questions:

What’s working?

  • What’s not working?
  • Who’s connecting with you on social?
  • Which social media sites does your target market use?
  • How does your social media presence compare to that of your competitors?
  • Once you gather all this information in one place, you’ll have a good starting point for planning how to improve your results.

    Your audit should give you a clear picture of what purpose each of your social accounts serves. If the purpose of an account isn’t clear, think about whether it’s worth keeping.

    It may be a valuable account that just needs a strategic redirection, or it may be an outdated account that’s no longer worth your while.

    To help you decide, ask the following questions:

    • Is my audience here?
    • If so, how are they using this platform?
    • Can I use this account to help achieve meaningful business goals?

    Asking these tough questions now will help keep your social media strategy on track as you grow your social presence.

    Why not get started with conducting your social media audit.

    Download our Social Media Marketing Strategy Template (Power Point) which will help you easily put together a Winning Strategy and help with this step on How to Conduct a Social Media Audit: CLICK HERE TO DOWNLOAD

    Check out STEP 5: Setting up accounts and optimizing existing profiles.

    Did you miss our previous posts? Before you read on, consider checking out our previous posts for

    Step 1: Grow Your Social Media Presence,

    Step 2: Learning Eveything About Your Audience and

    Step 3: Researching the Competition on Social Media of Developing a Winning Social Media Marketing Strategy.

    Thanks for reading.

    Need help with managing your Social Media Accounts so you can Save Time from doing it yourself and Save Money as you focus on more business development? CLICK HERE to view our Social Media Management Plans.

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