Learning How to Conduct a Social Media Audit in a few steps will help you assess how well your current social media use works for you. This is the fourth step in our Series of Social Media Marketing Strategy.
You should start by evaluating your current efforts.
If you’re already using social media tools, you need to take a step back and look at what you’ve already achieved.
Sincerely ask yourself these questions:
Once you gather all this information in one place, you’ll have a good starting point for planning how to improve your results.
Your audit should give you a clear picture of what purpose each of your social accounts serves. If the purpose of an account isn’t clear, think about whether it’s worth keeping.
It may be a valuable account that just needs a strategic redirection, or it may be an outdated account that’s no longer worth your while.
To help you decide, ask the following questions:
Asking these tough questions now will help keep your social media strategy on track as you grow your social presence.
Why not get started with conducting your social media audit.
Download our Social Media Marketing Strategy Template (Power Point) which will help you easily put together a Winning Strategy and help with this step on How to Conduct a Social Media Audit: CLICK HERE TO DOWNLOAD
Check out STEP 5: Setting up accounts and optimizing existing profiles.
Did you miss our previous posts? Before you read on, consider checking out our previous posts for
Step 3: Researching the Competition on Social Media of Developing a Winning Social Media Marketing Strategy.
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