Developing Winning Social-Media Strategies

Developing Winning Social-Media Strategies, is a powerful 8 Step Guide that will help you Grow Your Social Media Presence or Improve Your Social Media Marketing Strategy. Lets get right into it.

Step 1: Set social media marketing goals that align to business objectives

Setting Goals is your very first step to a Winning Strategy.

And specific strategies are more effective when executed. So set SMART goals and track the right metrics to set yourself up for success.

Without goals, you can’t measure your success or your social media returns (ROI).

Make your goals:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time-bound

An example of a SMART goal for your business might be “Grow our Instagram leads by 50 new leads per week.”

SMART goals helps ensure your goals actually lead to real business results.

Also track meaningful metrics, as vanity metrics like comments and likes can be fun to share and easy to track, but it’s hard to prove their real value for your business.

So focus on metrics such as leads, referrals, and conversion.

Why not get started with developing your social media marketing strategy by writing down at least 3 social media goals.

Get our Social Media Marketing Strategy Power Point Template HERE, which will help you in Developing Winning Social-Media Strategies, and completing this guide.

Learning Everything About Your Audience is key towards Growing Your Social Media Presence or Improving Your Social Media Marketing Strategy.

Step 2: Learning Everything About Your Audience

Are you looking to Improve Your Social Media Marketing Strategy? Then consider Learning Everything About Your Audience.

It’s important you engage in social media listening, as you create your business strategy in order not to miss out on mountains of actionable insights from real people who are actively talking about you or your industry online.

Here’s how to start listening and build your understanding of your audience and their needs.

Create audience personas:

When you know who your audience is and what they want to see on social, it will help you create content that they will like, comment on, and share.

This knowledge will also help with planning how to develop your social media fans into customers for your business.

For example, a retail business can create different personas based on demographics, buying motivations/objections, and the emotional needs of each type of customer.

Personas will also strengthen your marketing tactics. Luxury buyers, for example, might not respond to Facebook ads with sales.
But they might respond to Facebook ads with exclusive in-store events to be the first to see a new line of clothing.

Personas provide the customer insights you need to create ads that speak to the real desires of your buyers.

Collect real-world data:

Don’t assume anything. Social media analytics can help provide valuable information about who your followers are, where they live, and how they interact with your business on social.
These insights will help you to improve your strategy and better target your ads.

Why not get started with learning all you can about your audience online.

Click to Get our Social Media Marketing Strategy Power Point Template HERE, which will help you in Developing Winning Social-Media Strategies and completing this guide.

STEP 3: Researching the Competition on Social Media is key towards Improving Your Social Media Marketing Strategy.

Most likely, your competitors are already using social media and that means you should learn from what they’re doing.

Start by conducting a competitive analysis.

A competitive analysis allows you to understand who the competition is and what they’re doing so well and not so well. You’ll get a good sense of what’s expected in your business industry, which will help you set some social media targets of your own.

You can download our Social Media Marketing Strategy Template which will help you conduct a competitive analysis, among others: CLICK HERE TO DOWNLOAD

This analysis will also help you spot opportunities. For example, maybe one of your competitors dominates on Facebook, but has put little effort into Instagram. You might want to focus on the networks where your audience is underserved, rather than trying to win fans away from a dominant player.

Social listening is another way to keep track of the competition (there are several tools online that can help you with social listening).

As you track your competitors’ accounts and relevant industry keywords via social listening, you may spot a specific post or campaign that really hits the mark. Keep an eye on this information and use to it evaluate your own goals and plans.

Why not get started with Researching the Competition on Social Media.

Download our Social Media Marketing Strategy Template (Power Point) which will help you in Developing Winning Social-Media Strategies and with researching the competion: CLICK HERE TO DOWNLOAD

STEP 4: Learning How to Conduct a Social Media Audit in a few steps will help you assess how well your current social media use works for you.

You should start by evaluating your current efforts.

If you’re already using social media tools, you need to take a step back and look at what you’ve already achieved.

Sincerely ask yourself these questions:

What’s working?
What’s not working?

Who’s connecting with you on social?

Which social media sites does your target market use?

How does your social media presence compare to that of your competitors?

Once you gather all this information in one place, you’ll have a good starting point for planning how to improve your results.

Your audit should give you a clear picture of what purpose each of your social accounts serves. If the purpose of an account isn’t clear, think about whether it’s worth keeping.

It may be a valuable account that just needs a strategic redirection, or it may be an outdated account that’s no longer worth your while.

To help you decide, ask the following questions:

  • Is my audience here?
  • If so, how are they using this platform?
  • Can I use this account to help achieve meaningful business goals?

Asking these tough questions now will help keep your social media strategy on track as you grow your social presence.

Why not get started with conducting your social media audit.

Download our Social Media Marketing Strategy Template (Power Point) which will help you in Developing Winning Social-Media Strategies and help with this step on How to Conduct a Social Media Audit: CLICK HERE TO DOWNLOAD

STEP 5: Setting Up & Improving Social Media Accounts makes the fifth Step in our series on developing a winning social media marketing strategy.

Make a decision for social networks you’ll focus on (and how to use them), and then set up your social accounts and optimize them.

As you decide which social media channels to use, you’ll also need to define your plan for each network. For example, you might decide to use Whatsapp/Twitter for customer service, Facebook for acquiring customers, and Instagram for engaging with existing clients or customers.

It’s best practice to create mission statements for each social channel/network. Mission statements will help you focus on a very specific goal for each social account on each social network.

For example, you could decide that:

Instagram is where you build brand affinity with existing customers.

Facebook is best for acquiring new customers via paid advertising.

Twitter is where you engage press and industry influencers.

YouTube is where you support existing customers with education and video help content.

LinkedIn is where you engage existing employees and attract new talent.

Snapchat is where you distribute content with the goal of building brand awareness with younger consumers.

If you can’t create a strong mission statement for a particular social channel, you may want to reconsider whether that channel is worth it.

Once you’ve figured out which networks to focus on, it’s time to create your social account or improve on your existing accounts so they align with your strategic plan.

Remember to:

  • Fill out all profile fields
  • Use keywords people will use to search for your business
  • Use images that are correctly sized for each social network.

Why not get started with Setting Up Social Media Accounts and Improving Existing Profiles.

Download our Social Media Marketing Strategy Template (Power Point) which will help you in Developing Winning Social-Media Strategies and help with this step on Setting Up & Improving Social Media Accounts.


Step 6. Find inspiration: While it’s important that your brand stands out, you can still tap inspiration from other businesses that are doing great things on social media.

You can usually find inspiration on the business section of the social network’s website. (Here’s Facebook’s, for example.)

The Case studies offer valuable insights that you can apply to your own business.

Think about those you enjoy following on social media. What do they do that convinces people to interact with their brand and their content?

Notice that these accounts have a consistent voice and style. That’s vital to letting your audience know what to expect from your social feeds.

Your audience or customers can also provide you with inspiration.

What are your target customers talking about online? What can you learn about their wants and needs?

If you have existing social channels, you could also ask your followers what they want from you. Just make sure that you follow through and deliver what they ask for.

STEP 7: Create a Social Media Calendar: Now it’s good to share great content, however it’s very important to have a plan for when you’ll share content to get the best impact.

Your content calendar must account for the time you’ll spend interacting with your audience (with some spontaneous engagement as well). Your content calendar states the dates and times you will publish content on each platform.

Your calendar ensures your posts are spaced out and published at the optimal times. It should include both your daily posts and content for campaigns.

Ensure your calendar reflects the mission statement you’ve assigned to each social platform, so that your posts are supporting your business goals.
You can consider making:

50% of content drive traffic back to your Website/Blog/DM/Call to Action End Points

25% of content will be from other sources20% of content will support business goals (selling, lead generation, etc)

5% of content will be about your employees/company culture

Once you have your calendar, use scheduling tools (e.g. Meta Business Suite) to prepare your posting in advance.

Why not get started with our tips on How to Create a Social Media Calendar.

You can Download Editable Social Media Content Calendars (FREE), some with Content Ideas (N1,000) and our Social Media Marketing Strategy (N1,000) Templates HERE.

They will help you in Developing Winning Social-Media Strategies.

STEP 8: Adjusting Your Social Media Strategy, or learning How to Test, Evaluate and Adjust your Social Media Strategy is the final step in our series of developing a winning Social Media Marketing Strategy.

Now you have a Social Media Strategy following Steps 1-7 previously discussed. Your strategy is a highly important document for your business, and you can’t assume you’ll get it perfectly right on the first try.

As you implement your plan and track your metrics or results, you may find that some strategies don’t work as well as you’d thought, while others are working better than expected.

This calls for the need to Re-evaluate, Test, and Adjust your social media strategy.

Use the data from your analytics to reevaluate your strategy regularly.

You can also use this data to test different posts, campaigns, and strategies against one another.

Regularly testing gives you the platform to understand what is working and what is not working, so you can refine your strategy in real time.

Things are changing fast on social media. This means businesses will go through various changees as well.

Your social media strategy should be a living document that you look at periodically and adjust as needed.

Why not get started with Adjusting Your Social Media Strategy.

You can Download an Editable Social Media Marketing Strategy Guide/Template, Social Media Content Calendars with Content Ideas HERE.

Thanks for reading. Love You and Jesus Loves You More.

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