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Competitor research is important because as a local business, you’ll want to be able to offer additional value in the market. Google Search is a great place to start. You can see how your competitors are positioning themselves within their
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Most marketers make the mistake of describing their product too literally; they tell you facts about the product and hype those facts up as a way to increase sales. However, it’s psychologically more powerful to describe the benefits of the
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Common Myths About Having a Website
In this myth-busting article, 7 Common Myths About Having a Website, we’ll shoot down those misconceptions and empower you with real website wisdom, so you can learn to make your website work for you. Written by HostPapa It’s not unusual
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Word Of Mouth Marketing In 2021
Let us talk about the Importance of Word Of Mouth Marketing In 2021. In today’s digital marketing world especially social media, businesses need to go beyond seeing social media as just a promotional and advertising channel and start seeing it
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As someone who runs a digital agency @MCS_Ltd (Instagram) I’m supposed to say you should always outsource social media marketing. The problem is I don’t agree.  There are many reasons why you should manage your own social. For instance, because
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Dear Business Owners,  It’s important that your business account on Instagram be separate from your personal one. Remember that marketing is all about the audience and not about you, so selfies and snapshots of your personal life, should stay personal as
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    Here we discuss briefly How Search Engines Can Help Your Business. Search engines allow people to look for the product or service they want, at the precise time they want it. They can also help businesses to target
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How do you merge your Website and your business goals? As you plan to design your website (hopefully with us @mcs_ltd IG 🙏), think about what your business goals are and what your customers are looking for. Understanding the relationship
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Social Media Tips for Instagram: As an IG Business Owners, Have Something to Show or Share. If you want to be worth following, there has to be some “there” there. You have to have some substance to your profile.  Your best followers
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1. The internet is your new market, and it is teaming with potential customers who want what you have to offer. If you think that a website for your small business isn’t worth your time, expenses or effort, then you’re
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