Why digital branding?
There are over 3 billion Internet users worldwide. Needless to say, your company’s online presence is a must these days. You already know that. But what you might not know/understand is why you need to work on finding digital branding solutions for your startup or small business.
Here are some of the most important advantages of digital branding:
  • It’s budget friendly. Startups and small businesses don’t usually have a lot of money for traditional marketing. Offline promotion can get quite expensive. TV exposure, radio, outdoor signs, banners, posters, and appearances in magazines or newspapers all cost a lot of money… money you probably don’t have. So why not invest the little you’ve got in something effective?
  • You don’t need a lot of employees to handle digital branding. For traditional marketing, you would probably need a whole department of employees. A marketing manager, a designer, a copywriter, a project manager, a strategist, and the list can go on and on. Finding and implementing the right digital branding solutions for your business can be done with a handful of people or perhaps very few.
  • The only thing you will need is an Internet connection. Because everything you’re going to do will be happening online, you can work from anywhere you have an Internet connection. In addition, if for some reason, you and your team can’t be in the same place, you can use Skype to communicate. There are also other productivity and management tools that will help you keep track of everyone’s progress.
  • Digital branding is targeted and effective. It’s easy to implement a digital branding strategy because unlike traditional marketing, in the online environment, you are able to target and control the messages you’re promoting so you don’t waste your time. If you know the characteristics of your target audience, then it’s going to be much easier for you to create the messages and choose the right social media platforms.
  • You can easily engage with your audience. On the Internet, everything happens now. You have to be there at all times (if possible), and be active. It has become so much easier for people to interact with a brand on social media, or through comments/chat on their website.