Brand Building No.2

Steps to brand building

There are two major steps in creating a brand.
1. Decide on the core product and determine what you’re ultimately offering your
customers that’s different from competitors- the core benefit. For instance for the core product could be to offer customized nutritious meals or prompt friendly service - for a cafe business. 

2. Develop the product –making decisions about brand name, logos, taglines, quality,
packaging, and delivery. These decisions help to develop the distinct identity of the brand
and make it recognizable to customers.

REFERENCE: AMI

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